Jones Gillam Renz is a highly skilled Architecture firm spanning multiple generations. With office branches in Salina, KS and Kansas City, MO, they came to Pexl for assistance in a full branding overhaul. With so much beautiful work to display, they understood the importance of a strong brand that proudly showcased their incredible talent and portfolio.
From start to finish, we provided a new logo, color palette, new integration of brand fonts, business cards, letterhead, career fair materials, and finally, a beautifully thought out website which showcases not only their incredible history, but each of their beautiful projects proudly.
What We Did
Digital Strategy
UI/UX Design
Logo Design
Branding
Web Design
Responsive Development
Branded Print Material
Various Illustrated Graphics
Platforms Used
WordPress
Adobe Xd
Adobe Illustrator
Adobe Photoshop
Brand
In the beginning phases of overhaul, much deliberation occurred on whether or not to attempt a brand refresh, or to pursue an all out overhaul. Ultimately, JGR determined a complete overhaul would be best in breathing new life into their acclaimed business. This started with altering from a blue and yellow color palette, to one with the combination of rich, vibrant red and slate.
Color Palette
Logo Refresh
When touching on the topic of overhaul vs. refresh, the initial JGR logo had been around for decades. It was created by an original founder of the company and represented a long history of success. We retained similarity in the original logo by implementing modernity and cleanliness, as well as negative space.
New logo and icon
Old logo and icon
Logo Refresh
When touching on the topic of overhaul vs. refresh, the initial JGR logo had been around for decades. It was created by an original founder of the company and represented a long history of success. We retained similarity in the original logo by implementing modernity and cleanliness, as well as negative space.
New logo and icon
Old logo and icon
Creative Collaboration
Working with JGR was a design dream in and of itself. It was a true meeting of creative minds from beginning to end and beyond, where artistic imagination joined together to accomplish the ultimate beauty in brand.
White Space + Color
We harnessed the beauty of white space and color, both in photography and palette, to build a brand style for JGR. This combination was superb in letting brand fonts, color, and whitespace surround beautiful photography as the centerpiece.
White Space + Color
We harnessed the beauty of white space and color, both in photography and palette, to build a brand style for JGR. This combination was superb in letting brand fonts, color, and whitespace surround beautiful photography as the centerpiece.
More Than a Portfolio
JGR has many uses for their website outside of showcasing their work. They also share plans with existing clients, as well as a detailed history of their company, the values they live by, and their employees.
More Than a Portfolio
JGR has many uses for their website outside of showcasing their work. They also share plans with existing clients, as well as a detailed history of their company, the values they live by, and their employees.
Let’s Work Together
Pexl works with companies like yours to create memorable brands and websites that drastically improve your key performance indicators, allowing you to display your brand proudly.