The Sursy is a shoppable BNB experience based in Denver which stocks various properties with art and trinkets from local makers. Stay at one of these modern, incredibly thought out locations and find something you like? Scan a QR code on the wall, buy it through their eCommerce website, and take it home with you.
Pexl assisted The Sursy with a variety of items that helped bring a fresh, modern look to their company. From a complete logo and branding overhaul, to an eCommerce website design and custom WordPress development, we successfully assisted in taking the style of their brand to a level which was previously absent.
What We Did
Digital Strategy
UI/UX Design
Logo Design
Branding
Web Design
Responsive Web Development
Server Setup & Management
Platforms Used
WordPress
WooCommerce
Adobe Xd
Adobe Illustrator
Adobe Photoshop
Brand
We helped modernize The Sursy’s brand, beginning with a new logo that helps represent the company visually in a variety of applications.
Pexl also helped simplify their color palette so that the main focus of their brand was surrounded by the rich color, “Sursy Green.” To accompany that palette, we went with the subtle touch of a slate medium and light gray.
Color Palette
Logo Design
As mentioned above, we created a variety of logo lockups for the Sursy so that they would be able to apply their mark in many different use cases. Primarily, we designed the overlapping, cubic “S” icon, attached to their word mark, as well a standalone badge. Finally, we created two additional stamp like variations that the Sursy could use in different materials and applications.
A Branded Experience
Rebranding The Sursy from top to bottom was an absolutely incredible design experience. A full overhaul meant that the brand changed in all places, from logo to web and beyond.
Mobile Importance
Did you know that roughly 50% of your website traffic is reached through a mobile device?
That aspect of the Sursy’s website felt overly important when we realized just how large the potential for mobile visits would be on behalf of visitors to their properties.
Shop During Your Stay, or, Come Back Later
The Sursy wanted the ability to not only showcase items for sale at the properties individuals visit, as well as make them easy to purchase, but together, we made it easy to connect them with other products at their extended locations. This assisted the user with more product varieties, and boosted potential for higher sales.
Clean. Simple. Modern.
We wanted the mood of The Sursy’s brand to be clean and easy to use and navigate on all fronts, especially within their website. We accomplished this by following the design principle of white space and breathability.
Clean. Simple. Modern.
We wanted the mood of The Sursy’s brand to be clean and easy to use and navigate on all fronts, especially within their website. We accomplished this by following the design principle of white space and breathability.
Let’s Work Together
Pexl works with companies like yours to create memorable brands and websites that drastically improve your key performance indicators, allowing you to display your brand proudly.