We were approached by Carrom as they needed assistance bringing a fresh new look to their company. Based in Ludington, MI, Carrom has been manufacturing family games since the late 1800s. All of their products are made in the United States and sold via various outlets from Amazon to Macys, as well as their website.
Our goal with this project was to fine tune their brand and bring it into the current day, making it appealing to all ages from children to adults. Outside of perfecting the look of their visual identity, we wanted to bring ease of use to their website in an effort to increase sales directly on their own platform.
We worked hand in hand with brand partners that assisted in digital marketing strategies, Google AdWords campaigns, and social media pushes which collectively boosted sales like never before.
What We Did
Digital Strategy
UI/UX Design
Logo Design
Branding
Responsive Web Development
Search Engine Optimization
Social Campaigns
Photography
Platforms Used
WordPress
WooCommerce
Adobe Xd
Adobe Illustrator
Adobe Photoshop
Brand
Carrom approached us somewhat unsure of their existing brand. They knew that some various items existed, such as fonts and colors, but those that did were somewhat disorderly and confusing.
We took what we saw and refined it, creating a new set of brand standards, a dedicated system of fonts, and an improved, yet simplified color palette.
Color Palette
Logo Refresh
Overhauling Carrom’s brand began with a new logo and icon. We examined, at the time, their current logo, and felt that it was expired by a decade or two. We then looked into the history of Carrom, which reached back over 120 years prior, and brought a clean, modern refresh to the table, which was appealing to all ages.
New logo and icon
Old logo and icon
Logo Refresh
Overhauling Carrom’s brand began with a new logo and icon. We examined, at the time, their current logo, and felt that it was expired by a decade or two. We then looked into the history of Carrom, which reached back over 120 years prior, and brought a clean, modern refresh to the table, which was appealing to all ages.
New logo and icon
Old logo and icon
Clean Iconography
After exploring a plethora of iconography, we proceeded with a clean, cheerful look that integrated brand colors and remained appealing to ages from youth to adult.
Appealing to All Ages
In the beginning, one of the largest puzzles we had to solve was how we could refine a brand entirely, while making it equally appealing to children as it is adults and parents.
After various studies with the Carrom team, competitor analyses, and design sprints, we nailed down a style that accomplished all of the above. From fonts and colors to photography, we achieved exactly what Carrom desired.
Historical to the 1800s
Carrom has been around since the late 19th century. We felt that it was important to put an emphasis on the company past and share as much of Carrom’s archive as possible.
A Simple Shop Experience
One of the main goals with our client was to increase transactions under their own roof. In an effort to expand their sales, Carrom had begun to sell their products on Amazon and other outlets, but started to find that they were often times competing with such retailers.
Through close collaboration with Boomer Productions and various social media pushes and sales promotions, we increased their post launch first year sales by nearly 300%.
A Simple Shop Experience
One of the main goals with our client was to increase transactions under their own roof. In an effort to expand their sales, Carrom had begun to sell their products on Amazon and other outlets, but started to find that they were often times competing with such retailers.
Through close collaboration with Boomer Productions and various social media pushes and sales promotions, we increased their post launch first year sales by nearly 300%.
Keeping the Gaming Community Updated
The use of a blog was another incredibly important outlet for Carrom. We continually pushed updates to followers via efforts on social media outlets. This continued to prove beneficial as a means of keeping engagement with patrons high.
Let’s Work Together
Pexl works with companies like yours to create memorable brands and websites that drastically improve your key performance indicators, allowing you to display your brand proudly.