Pexl worked alongside Greg Coleman Design in collaboration of a brand overhaul for Bettis Companies, a multi-branch asphalt, construction, trucking, and contracting enterprise based in eastern Kansas.
Ever growing, Bettis wanted to accomplish a brand overhaul that made their business more appealing, both to their market as well as to potential employees. This would both to help increase brand awareness, as well as assist in making the company more desirable for workforce hires.
What We Did
UI/UX Design
Digital Strategy
Branding
Responsive Web Development
Platforms Used
WordPress
Adobe Xd
Adobe Illustrator
Adobe Photoshop
Brand
Bold, catchy, industrious, modern; the main ideas that fueled the Bettis brand refresh. This portion of the job was done in collaboration with Greg Coleman Design, who provided a new brand identity from colors and fonts to photography treatments and custom icon creation.
Color Palette
Logo Refresh
Through the build of Bettis’s new brand, one of the most important aspects was a noticeable refresh to their dated logo. Their new iconic logo design and standalone icon are a perfect testament to the company and it’s various families. A hex bolt shape can be seen in the icon, which surrounds the letters “b” and “a” to represent Bettis Asphalt.
New logo and icon
Old logo and icon
Logo Refresh
Through the build of Bettis’s new brand, one of the most important aspects was a noticeable refresh to their dated logo. Their new iconic logo design and standalone icon are a perfect testament to the company and it’s various families. A hex bolt shape can be seen in the icon, which surrounds the letters “b” and “a” to represent Bettis Asphalt.
New logo and icon
Old logo and icon
Branded Iconography
The hexagonal style didn’t end with Bettis’s brandmark logo. It was carried out even further to create custom iconography that was used throughout various locations in the brand.
A Family of Businesses
Because Bettis Asphalt is the umbrella to its various branches, the hex bolt icon was carried out into various iconic logo lockups that represent each separate branch.
A Family of Businesses
Because Bettis Asphalt is the umbrella to its various branches, the hex bolt icon was carried out into various iconic logo lockups that represent each separate branch.
Vastly Informative
Bettis’s collective family of companies meant an assemblage of websites to represent each branch, each one providing various resources from pricing to vendor documents to downloadable employment forms.
Showcasing Capabilities
Due to the immense range of competence that Bettis provides, it was vital to showcase their proficiencies through use of detailed photography and video styles which captured their work in the moment.
Showcasing Capabilities
Due to the immense range of competence that Bettis provides, it was vital to showcase their proficiencies through use of detailed photography and video styles which captured their work in the moment.
Let’s Work Together
Pexl works with companies like yours to create memorable brands and websites that drastically improve your key performance indicators, allowing you to display your brand proudly.