Freestyle Architects, based in Crested Butte, Colorado came to us with the task of a website overhaul. Their previous website was being hosted at a drag and drop website builder, and presented far too many limitations on what the experience of their beautifully designed homes can truly be felt.
We took their existing site, scrapped it entirely, and set them up on WordPress, allowing for unlimited customization and design integration. We started with a mockup phase and went through the necessary steps to build their beautiful new website, which not only tells the story of who they are and what they do, but categorizes the styles of work that they create for their clients beautifully.
What We Did
UI/UX Design
Digital Branding
Web Design
Responsive Web Development
Server Setup and Management
Platforms Used
WordPress
Adobe Xd
Adobe Illustrator
Adobe Photoshop
Brand
Freestyle Architects had a logo they were happy with upon their arrival. We helped to integrate more of an overall digital style to their brand that was built directly into their website, being their main outlet which showcases their portfolio.
In further developing that identity, we created a minimalistic, clean, and modern style that integrated the use of white space, as well as a soft yellow color palette to further represent and strengthen their brand.
Color Palette
A Collaboration of Designers
Two creative groups of individuals working together; what could be better? Our creative process with Freestyle was incredibly fun from the very beginning to present day. Our ideas on both sides melded flawlessly and were brought to life with Pexl’s graphic implementation, which breathed new life and confidence into their company.
A Collaboration of Designers
Two creative groups of individuals working together; what could be better? Our creative process with Freestyle was incredibly fun from the very beginning to present day. Our ideas on both sides melded flawlessly and were brought to life with Pexl’s graphic implementation, which breathed new life and confidence into their company.
A Portfolio Worth Bragging About
One aspect that was incredibly beneficial when Freestyle Architects approached us was that they had a beautiful collection of professionally shot photography. We were able to use the exuberant photographs of their work to proudly display each of their properties.
A Portfolio Worth Bragging About
One aspect that was incredibly beneficial when Freestyle Architects approached us was that they had a beautiful collection of professionally shot photography. We were able to use the exuberant photographs of their work to proudly display each of their properties.
Character in Every Home
When exploring each of the homes in Freestyle Architects’ portfolio, it’s easy to see the visual similarity in the duo’s intrinsic mountain town style. What truly stands out, simultaneously, is the unique architectural differences from home to home. Repetition is never used.
Character in Every Home
When exploring each of the homes in Freestyle Architects’ portfolio, it’s easy to see the visual similarity in the duo’s intrinsic mountain town style. What truly stands out, simultaneously, is the unique architectural differences from home to home. Repetition is never used.
Let’s Work Together
Pexl works with companies like yours to create memorable brands and websites that drastically improve your key performance indicators, allowing you to display your brand proudly.
